PERFORMANCE VIDEO ADS
Your ads
are boring.
That's why they're losing.
We build hook-first, direct-response video ads that stop the scroll and move the number you care about: installs and CPI for apps and games, ROAS and CPA for brands.
Real ads we've shipped. Tap any video for sound.
Built to perform on
Meta
Tiktok
AppLovin
Adjoe
ironSource
Mintegral
OUR WORK
16 years of ads in one reel.
Games, apps, e-commerce and DTC brands. Watch the reel, then dig into the full library of campaigns on Vimeo.
WHAT WE DO
Built for performance, not applause.
We don't make pretty videos for portfolios. We make ads engineered to convert, then test and iterate until the numbers move.
Creative Strategy
Positioning, hooks and testing roadmaps built from what's converting in your category today, whether that's a puzzle game, a fintech app or a skincare brand.
◆ Competitor and category creative research
◆ Hook and angle library for your product or offer
◆ Testing roadmap: what to launch, what to kill, what to scale
◆ Creative briefs your UA or growth team can work from
High-Performing Video Ads
Hook-first, direct-response video built for the platforms where your buyers and players actually spend time.
◆ UA video for app stores, product ads for shops
◆ UGC-style, AI avatar, gameplay and motion-led formats
◆ Hook variants and iterations for fast A/B testing
◆ Every ratio and length, delivered in 24–72 hours
WHO WE WORK WITH
Four industries. One obsession with the numbers.
We partner with founders, C-level and marketing leaders who need creative that keeps up with their ad spend.
Mobile games
GOAL: INSTALLS
Fail states, near-misses, challenges and satisfying loops. We put the game's best mechanic in the first three seconds so players want in before the ad ends.
EXAMPLE HOOK
"Only 1% can solve this."
↑ IPM↓ CPI↑ D7 retention
E-commerce
GOAL: SALES
Product-first ads that show the item, the price and the reason to buy now. Built for catalog-heavy stores that need volume and fresh variants every week.
EXAMPLE HOOK
"This sold out twice. It's back."
↑ ROAS↓ CPA↑ CTR
Mobile apps
GOAL: INSTALLS
Your app solves a real problem. We make that problem obvious in the first second, then make the install feel like the fix.
EXAMPLE HOOK
"What if I told you an app could write your song?"
↑ Installs↓ CPI↑ Trial starts
DTC brands
GOAL: CUSTOMERS
Reviews, before-and-afters and founder stories that build trust fast. We turn one product into dozens of angles, each aimed at a different customer problem.
EXAMPLE HOOK
"I almost returned it. Then week 3 happened."
↑ ROAS↑ AOV↓ CAC
ANATOMY OF A 30S AD
Every second
has a job.
We plan each ad beat by beat, so when a test comes back you know exactly which part to change.
00:00 – 00:03
Hook
Stop the thumb. A question, a fail, a bold claim or a pattern break. This is where most ads lose.
00:03 – 00:10
Proof
Show it working. Real gameplay, real app UI, the product in real hands.
00:10 – 00:22
Payoff
The win, the result or the transformation. The moment the viewer pictures it in their own life.
00:22 – 00:30
End card
One clear action, a store badge or shop link, and a reason to tap now.
HOW IT WORKS
From brief to live test in days.
You get access to our internal system. Upload your assets and branding once, and we handle the rest.
1
Discovery call
Your goals, KPIs, channels and what you've already tested.
2
Strategy
Category research, hook angles and a testing plan.
3
Production
Edits and animation delivered in 24–72 hours, in every format you need.
4
Test & iterate
We read the results with you and build the next round on the winners.
FORMATS
Any format. Every platform.
Vertical, square or horizontal, 6 seconds or 60. Stories, Reels, in-feed, rewarded video and shoppable placements.
WHY CLIENTS SWITCH
Us vs. the
usual agency.
Same budget, different priorities.
Windmill Visual | Other agencies | |
|---|---|---|
Craft | Creative that sells, not just looks good | Cookie-cutter editing |
Measured by | Installs, CPI, ROAS and CPA | Vanity metrics |
Ideas | Strategies tailored to your growth goals | Generic, recycled concepts |
Speed | 24–72h delivery, zero fluff | Overpriced and slow turnaround |
Creative | Bold, high-impact ads built to convert | Safe, boring creatives |
FAQ